New betting sites pop up more often than you'd think. That's why keeping track of all of them is harder than it sounds. Despite the “maturity” of the UK betting market, there is still an influx of new betting sites. Besides bringing you the latest betting sites, we reveal everything you should know before joining one. Conclusion on betting offers new account deals and betting sites with bonuses. There are a host of online betting offers UK residents can claim, and it’s quite natural for punters to get confused. To select the best betting bonus offers online, it’s a brilliant idea to use an external resource like Betting.co.uk for comparison. The majority of new betting sites 2020 offer some form of mobile play. Some, such as Virgin Bet, have started with a mobile-only platform, disregarding desktop play. The popularity of betting via a mobile device shouldn’t be underestimated.

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Looking for good betting sites in Kenya? We constantly review gaming companies with a Kenyan license to help you find the best betting sites in Kenya.

The aim of this page is to provide complete, full and transparent information about betting sites in Kenya. You are only a few clicks away from trying out reliable and trustworthy sites to gamble for Kenyans. Get the best betting bonuses and other generous offers here!

There are many things to consider when choosing betting sites to sign up for. We at BettingTips.ke, therefore, want to guide and give examples of betting sites that have a wide variety of different sports, give you as a player high odds and that offer good odds bonuses.

Take advantage of our updated reviews or click around among different betting companies in Kenya to find the ones that suit you.

Find the best betting company in Kenya

When you choose your betting site, there are some things to consider.

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At Bettingtips.ke we love a good betting bonus. It is clearly an advantage if your prospective betting company has great bonuses. But most of the betting companies in Kenya have that do. Another factor that is also essential is simply good value in the odds. Why should you bet on betting companies that don’t give value? Especially when there are lots of online sportsbooks to choose from.

How are you going to know which of the bookmakers you can choose from? There are a lot of things besides odds to consider. Some of the things we look at extra closely are whether it is offered live streaming, mobile betting, markets, gaming licenses, live odds, customer service and much more.

Through this guide, we hope that you will get some clearer information about how a bookie or a betting site works and make your continued search a little easier.

List of Best Betting Sites 2021

• Best Betting Sites in Kenya 2021
  • Find the best betting company in Kenya
  • New Betting Sites 2021
    • Popular Betting Sites in 2021
  • How we rank and review betting sites in Kenya

Where to find betting sites 2021?

There are a number of betting sites that you can find by using Google. The advantage that you have by using this website is that you can easily compare different betting sites. You might like to have a big bonus with free bets then you can choose that. Others are looking for the best mobile experience and so forth. On this website, we hope to give the reader information that is easy to overview and digest. The options are constantly expanding so make sure to regularly visit us to find new betting sites as well.

Another good way of finding Kenyan betting sites in 2021 is visiting us at Betting Tips Kenya. We always aim at having not only the best prediction and tips but also the latest updates on the best betting sites in Kenya 2021. After a turbulent year in 2019, where the Betting Control and Licensing Board (BCLB) revoked the licenses of many notable betting sites in Kenya, including Betin, SportPesa and Betway. While Betway has regained their license, both Betin and SportPesa no longer operates the Kenyan betting market.

2020 then became a middle year for Kenyan betting companies. Many did not know how to act on the market and a lot of foreign competition tried to get markets shares of the ever-growing betting market. But now in 2021, it looks like the dust will clear and the options for Kenyan gamblers look better than ever.

Of course, after such turmoil, it is harder to keep track of what are the best betting sites in Kenya 2021 as there are many new additions after the big boys are no longer playing. Therefore, we will do the research and hand it to you. By following us and check-in regularly on our site, you will find the best betting bonuses in Kenya 2021!

New Betting Sites 2021

There are some companies that have been around for a long time and if you are used to playing you probably know which ones. There are plenty of advantages to choosing new betting sites in Kenya 2021. First of all, these sites often have a better welcome bonus than older established ones. The goal of the new-comers is to attract new players. That is why the offers are so generous. Just make sure to stay cool and use the bonus wisely and you can quickly become a winner.

The sports betting market in Kenya is rapidly growing. There are more and more betting websites coming out each month in 2021. And more and more people begin to use them. That being said, below you will find several of the most popular betting websites in Kenya. You can learn more about the growth of the betting market in the country.

Popular Betting Sites in 2021

22Bet

This website has grown into one of Kenya’s finest. Coming strong globally recent years this is a very good, fast and complete Kenya betting site. It’s one of the newest betting sites on the Kenyan market. And due to how good it has become – it has now gone international. This website has magnificent jackpots and high boosted odds on selected markets. 22 Bet Kenya really knows how to entertain their players and will be a power player on the Kenyan betting market many years from now. Also, everything about it is legit, including bonuses and promotions. And many sports and events are covered, too.

1X Bet

This is a sports betting website primarily based in Russia. But its services are also available all around the world. And Kenya has recently become one of the countries where 1xbet is available. That being said, there are many benefits to be used by playing on this website. For one, the welcome bonus is very big. There are many sports and events that are covered on the platform. And the overall atmosphere and structure of the platform are both great and solid. This is one of the best choices that you have in terms of sports betting in Kenya.

Betlion

This name is perfect for a Kenyan betting site. The lions are strong in Kenya. The owners of this website have decided it’s a proper name. And that aside – it’s a solid website, at that. You can find many betting opportunities over a wide range of sports and events. The odds are solid, too. And there is a big welcome bonus for the new players.

Betway

One of the worlds largest betting sites and it is one of the best places to gamble in Kenya. This website will have you go by very cheaply. The lowest sum of money you can bet is one shilling. This is an incredibly low sum of money. Also, add into this the fact that the minimum withdrawal sum is only 50 shillings – and you have one of the best Kenyan betting websites.

These four websites are, we believe, some of the best options in order to do sports betting in Kenya. Visit some of these sites and see what they are about. And you will get to have a great time there. You can also find more options at https://missonlinecasino.com/betting-sites/kenya/.

What makes a good betting site?

Finding a betting site in Kenya is not hard. But what to look for when deciding if the betting site is a good one or not? There is a lot of stuff to consider when finding a betting site and there are many things that separate an ok betting-site from a great one.

Some things we at Bettingtips.ke look for when reviewing a betting site in Kenya:

• The offering of odds. To be a bookmaker a betting site must offer odds. Many sites are pure casino sites and that is not of interest when finding betting companies in Kenya.
• Kenyan betting license. All betting sites offering betting services to Kenyan players must hold a gambling license in Kenya.
• Bonus offers. To maximize your chances of winning and give you as much betting as possible for each schilling a betting site should have some kind of bonuses and promotions.

How we rank and review betting sites in Kenya

When we make our review and lists of betting companies in Kenya we have some certain criteria. There are a lot of companies, local and global, that offer their betting services to players in Kenya. Not all of them are serious and therefore it can be good to use a third-party reviewer like bettingtips.ke to get objective and correct information.

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We have chosen only to list the most serious and established Kenya betting sites at bettingtips.ke. By having established sports betting operators listed at the site we will give you the complete guide to betting sites in Kenya.

When we assess a betting site, all are reviewed from the same criteria in order to make sure that our reviews and rankings are based on the same information. We think the categories that we rank a betting site upon, explained in detail below, give the correct picture and result in a complete list of the best betting companies in Kenya.

7 categories we look for when ranking betting sites in Kenya

7 categories we look for when reviewing and ranking betting sites in Kenya. Below we explain in detail what we are looking for under each category.
1. Markets
2. Live Betting
3. Website
4. Mobile Betting
5. Deposit Options
6. Bonuses
7. Support

Markets

Here we assess the supply and variety of the markets on offer. A market is e.g. 1×2, Asian, money line or handicap betting. The more markets a bookmaker offers, the better we think it is when we make our assessment. A betting site that has many and varied markets gets high marks while a bookmaker that does not have such a good selection gets a worse rating.

Live Betting

Playing live is more than customer priority. This is the “new” next big thing creating even more markets for the players to bet on. It has been around for some years now, but with increased internet speeds live betting in Kenya has increased. There is something special about live betting that makes the adrenaline pump!
When you do live-betting, you bet on ongoing matches and place bets on different outcomes in the game. How many markets there are in a specific game depends on the popularity of the match or competition but we would be very surprised if you do not find the game you want to bet on. If you have questions about live betting markets, you can always write to support.

Website

When we assess the website, there are some factors on which we start. The first thing we look at the website layout and design. Is it a nice and comfortable website that makes us want to surf around or do the design make us want to leave the page?
We also check how fast the website loads. After all, we live in 2021 and in our stressed weekdays, we do not want to sit and wait for minutes for a page to load.
Finally, we also take a look at the navigation on the site. Is it easy to find among the odds and markets or do we have time to get grey-haired before we find our favourite league? A site should be easy to navigate and clear to get the highest rating with us.

Mobile Betting

Being able to bet on your mobile phone is as obvious to us as it is for lions to eat a zebra when they are hungry. All betting sites usually offer betting on mobile and some offer an app.
When we rate this category, we look a lot at how responsive a betting site is when it takes the step down into your small screen. Is it 100% compatible mobile and how fast does each page load in your phone? We prefer to play directly in apps because it consumes less mobile data, but the advantage is that an app is also 100% customized for your mobile.

Deposit Options

When making a deposit or withdrawal, there are three things that matter. Speed, security and agility are the building blocks of a payment provider. When we assess the deposit options at a bookmaker, we check how many and how reliable your options are.
To get five stars here, it takes the very best and safest companies out there. Some credible international payment companies are Skrill, Neteller, VISA, Mastercard and Paysafecard. And in Kenya we expect all betting sites to offer deposits using M-Pesa.

Bonuses

A free bet – also known as a risk-free bet is simply the ability to place a bet without the risk of losing your bet, no matter how it goes in the match. It may sound too good to be true, but the fact is that it’s a common way for betting companies to approach new customers and of course it’s something we as players benefit from.
Bonuses are a part of the offerings at betting sites today. Often you get a very generous welcome offer. But today, many betting companies in Kenya also offer ongoing promotions to already registered player.

Support

This category is probably the most important of all when we ask you readers what you think. To be nice and seriously addresses in case of questions is very important. To be sure of customer service standard, we have contacted the support anonymously to every gaming company we review.
When we assess support or customer service, we look at response times, professionalism, chat possibilities and whether we believe we received enough information.

Betting sites with Live Stream in Kenya

One thing that has been more and more popular is by players are that betting sites are streaming matches and events. In Kenya, some of the leading betting companies are offering live streams for certain sports events. With internet picking up in Kenya the demand for streaming services has grown big last years and now punters in Kenya also want to what live sports when they bet.

Betway and Bet365 are two of the largest betting companies in the world and they always offer some very good sports on their sites.

Betting Sites – FAQ

✅ Which is the best betting site in Kenya?

The best betting site is, in many ways, individual, but some of the best Kenyan betting sites are:

22Bet

Betway

BetLion

Sign up to these companies using bettingtips.ke and claim your unique welcome bonus!

✅ How many betting companies are operating Kenya?

The number of licenses in Kenya is not easy to find and with operators offering betting services without a license in Kenya, we estimate the total number of betting companies in Kenya to be around 60-70.

✅ Which betting site is best at football betting in Kenya?

At Bettingtips.ke we thing that 22Bet has shown a strong precense for football betting, offering live and fixed-odds at all major football leagues and events, but also Kenya Premier League.

Kenya Betting Sites Summary

To summarise this page about betting sites in Kenya we hope that you learned something. To play online for money has never been easier and more and more people are trying it out each day. If you haven’t tried you can try some of the options that we listed about. If you want to find bookmakers in Africa in general, check out this article to find the best ones this year: http://nilesports.com/2021/01/06/the-best-bookmakers-in-africa-2021/. We wish you all the best and hope for you to win big at one of the betting sites in Kenya that we recommend.

If you’re bored of the same old offers then our list of new betting sites should be right up your street. Because these companies don’t have the history or reputation of the high street bookmakers it means they have to work harder to get your business. This could be through unique features or by running generous promotions. Either way, it’s good news for us punters.

List of New Bookmakers - Updated February 2021

The list above is mainly focussed on new brands, but if you're mainly after new betting offers there are plenty of older and more established names that you might not have come across before so it's worth checking our full list as well.

Can New Sites Be Trusted With Your Money?

Generally speaking, yes there’s little to worry about when signing up to new (UK licensed) brands. We go into more detail on how launching a new site works and the different types of company that you’ll see below but from a general perspective you get two types of new sites – white labels and true new brands.

• White Labels – Cheaper and faster to set up these are essentially just a skin of an existing betting site. The downside is that the owner tends to not have full control over the site as the white label provider handles the licensing, banking and compliance. This could also be seen a positive when you consider the fact that the site has someone experienced at the helm rather than a total newbie. Because of this white labels go and go quite regularly and don’t tend to offer anything unique or special.
• Self Licensed – A proper self licensed site will usually still use an existing betting platform, but the owners take care of everything. So they have their own license, run their own banking and have the freedom to set whatever offers they like. When you get a good new site you’re in for a treat as they’ll be pulling out all the stops to get your business and so could be offering super fast withdrawals, top notch customer support or generous promotions. At the same time this does entirely depend on the people running it, so if they start bleeding cash you could find the offers drying up and service deteriorating.

So what does that mean for the the new sites we’ve listed above? Unlike some offer sites who will list literally anyone with a website and a sign up bonus, we tend to be a bit more selected and exclude cheap white labels – meaning that the list may be a little smaller but the quality will be much higher.

How Easy is it to Start a New Betting Site?

If you’re new to the gambling industry then you may not be aware that there are literally hundreds of different sites all offering sports betting opportunities. In fact, the choice these days is bigger than it’s ever been, mainly due to the fact that most companies operate solely online.

The popularity of online betting coupled with the technological advances relating to the industry means that it is easier and much more viable for companies to start up their own online betting sites quickly and relatively cheaply; but gone are the days of unregulated or even loosely regulated markets – companies have to prove they are trustworthy and honest.

Licensing

The starting point for most new companies is licensing; if they don’t have a license then they aren’t legally allowed to offer their services to punters.

Licenses, as you can imagine, aren’t all that easy to come by. In fact, many gambling commissions have made it very tough indeed for new companies to obtain a license, which in turn goes a long way to protect the player.

Unfortunately, as is often the way with these things, there have been several rogue bookmakers that have started up over the years, often taking advantage of certain loopholes in the system or even just brazenly going it alone and flaunting the rules. The downside to this influx of new online betting websites is that many punters aren’t aware that these licenses exist, never mind whether or not a certain bookmaker holds one.

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The formula these rogue bookies used was pretty simple; make a fancy looking website, have a solid marketing plan to get people through the virtual doors, and then extort.

Thankfully, these days companies such as the UK Gambling Commission – who are the regulatory body within the UK – are super hot on shutting these sites down before they even get going. News spreads fast online in the gambling community, so finding the crooks is a lot easier than it once was.

Whilst the UK Gambling Commission allow companies to offer their services within the UK, there are many different commissioning bodies based around the world. Where each individual betting company is based and which market they want to target will determine where they need to obtain their licenses (they can hold more than one).

With all licenses there are a few key rules that the company will need to adhere to:

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• Social responsibility – The social factor is probably the most important and this includes things like; misleading marketing campaigns, underage gambling, spotting problem gamblers and also allowing the people who need help to get help. A huge amount of responsibility is passed down to the bookmaker these days and they are duty bound to provide help to the people that need it.
• Anti-money laundering – As huge sums of money are going to be exchanged each day, an equally huge emphasis on anti-money laundering needs to be in place. Bookmakers are forced to carry out rigorous checks on who’s gambling and with what money.
• Technical standards – This relates more to casino, poker and bingo where many games are automated, but it is the gambling company’s responsibility to make sure that games are fair and punters know the risks for each game. The increase of online and mobile betting has seen a huge shift in how this is policed.

Design and Layout

The next step comes with the design and layout of your site. Since the competition has massively increased over the last decade or so, it’s never been more important that a potential betting site looks the part and functions accordingly. If it is slow to load or glitchy players will simply go elsewhere.

There are two routes that companies can take for this:

1. Unique, custom design, essentially starting from scratch.
2. Use of white label designs, allowing bookmakers to get up and running quickly.

Unique designs are something that all bookmakers would really like to have. They want their company to stand out from the crowd and be able to offer things that other bookmakers can’t. However, unique designs, especially for sports books, come at a price, and usually a huge price at that.

The likes of BetVictor and Paddy Power are probably about as big as you will find online, but both with very different looking custom built websites. Over the years they have been able to add to and fine tune their sites to work towards the goals each company has set for themselves, and behave in a specific way depending on what each company is trying to achieve. Whilst we don’t know the exact cost of either site, it’s more than likely that tens of millions have been invested to get them to where they are today.

A start-up sportsbook isn’t going to have that sort of money from the off, so the solution is to use a white label company. This will mean that they rent or purchase a skin from that company and then add their own branding. The layout will be fairly familiar, and sometimes almost identical to other sites, and they will be limited in terms of what they can achieve with the design, but it’s a much more cost-effective way of doing things.

Two of the more popular white label betting companies include FSB Tech and Oddsmatrix. It’s likely that you’ve never heard of either, but we bet you have seen their designs before. Between them, companies such as 21 Bet, 188 Bet, Genting Bet, DafaBet, Boylesports, Sporting Index and Tipico are all using their software.

Gambling Groups

Whilst the name above the door might state one thing, more often than not your favourite sportsbook will be part of a bigger group. These groups are pretty common nowadays, as acquisitions and buy outs become more prevelent.

You’ll often find that groups utilise sister-sites to create a bigger network. These might start out as casino or poker groups and then acquire a company to run their sports betting side for example. The deals that are made here can be worth hundreds of millions of pounds, but are an easy way for companies that specialise outside of the sports betting sector to come in and enjoy almost immediate success.

New Sites v Established Brands

As we have already stated, over the last decade or more there have been a plethora of new sites wanting to get in on the action. The industry is worth a reported $450billion a year, with this number continuing to rise, so it’s understandable that people want in.

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As a new site you are starting from scratch, which makes it very tough to make any money in what’s already a highly saturated marketplace. The flip side is that you only need a very small percentage of the ‘pie’ to bring in some serious cash.

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There are a number of advantages to using a new bookmaker though. The main one is that often these smaller sites have to work harder to get players through the door, which is great for the consumer as you are more valuable to them. They are able to work closer with each punter and tailor things like bonuses and offers to suit their needs. Departments such as banking and customer support don’t have to be as big due to fewer player numbers, which means they should be able to run more efficiently and on a more personal level.

You’ll often see the smaller sites offer up higher bonuses as well. Bonuses have long been a great way to get players to try a new brand, so this makes sense. Often punters will see the big numbers on offer at a new bookie and opt for this over small bonuses or free bets from already established brands.